I'm writing this tip for those who are marketing brands in the franchise and food service industries.

>

"How do I get customers to come to my store?!!!"

1. Signature menu

* Eat with your eyes first.

I've been to many famous restaurants, and honestly, the taste is pretty similar. It's a familiar taste when you try it. But the visuals definitely stimulate your salivary glands. It makes you want to try it and makes you want to record it.

The word "makes you want to record it" is important here.

As SNSs are becoming more like personal libraries, they are optimized for user interests and other information, exposing content on the same route and similar categories. In this case, visuals have become very important to enter a user's personal library.

As a result, most restaurants have a signature menu (representative dish), and they dig into it and create new keywords.

2. Photo zone

* Allow customers to record their memories.

It's hard to find a restaurant with bad food, because there's so much delicious food in the world. When I lived in Hongdae, I went to many restaurants in Yeonnam, Hongdae, Hapjeong, Mangwon, and Sangsu. But I don't remember many of them. The restaurants I remember were mostly those that had elements that made me take pictures, and they gave me a reason to post them on KakaoTalk or Instagram. Especially places with photo zones, gave me a little entertainment to pass the time while waiting for food, and allowed me to record memories. (However, the memories of the girl you were interested in are ultimately hers... so there is a possibility of pain when you have to erase them...)

Anyway, if you set up a place where customers can have some fun or record memories while waiting for food, it will naturally be exposed on SNS, and if it's tagged with the food, it could become an issue for many people. If you don't have that kind of thing in your store now, let's get some interior design or set up some props.

3. SNS, SNS, SNS

* You have to use channels with a lot of users.

I wasn't very interested in the food service industry, but I heard a story from advertisers who were increasingly becoming franchisers in the food service industry.

"There's nowhere to hand out flyers."

Handing out flyers to the general public was actually effective until I was a kid.

When I was a kid, I worked part-time handing out flyers for 'Ry〇〇 Pizza Shop'. (Grade 6 to 7th grade) I remember getting 2,500 won for every flyer I handed out. I actually handed out a lot of flyers in apartments. I would go to an apartment complex and hand out flyers to almost 10 buildings, and on that day, I received more orders from that complex than from other apartments. However, the food business has a certain amount of time to make and a turnover rate, so I could only work part-time about twice a week.

Anyway, nowadays, many places require you to enter a password at the entrance of the apartment complex, so you can't hand out flyers there. As a result, there are fewer places where you can use flyers to get in touch with customers.

Naturally, many businesses have switched to online advertising, with many businesses using apps like Baemin. Of course, this is true for delivery food, but there are also many restaurants that don't deliver, and these restaurants create their own channels. They send out coupons through SNS and the battle for store traffic is intense online.

4. Experience group

* I have to rely on experience groups.

Most food service businesses rely heavily on experience groups. When users are curious, they naturally go through a behavioral pattern of searching, and at this time, they acquire information through the indirect experiences of others.

Of course, many people realize that most of the content that comes up when they search is advertising. Even though it's advertising, they make decisions based on their content.

But the important thing here is that if you don't have any exposure, customers (users) can't even make a decision, so it's inevitable.

Especially these days, many people are getting information about delicious food from reviews that appear on Naver Place and Instagram. Of course, YouTube is also doing its part. Among these, YouTube stimulates users' salivary glands by including scenes of eating. Wow, once you start watching mukbang videos, you can't get out of it. (If you keep searching for mukbang, time flies by)

5. CS

* You can't say it too many times, customer service is important.

There's a sundae place called Sundae Sillok that serves delicious sundae. (I thought, how delicious can sundae be? but it completely shattered my thoughts) My friend told me about his experience there. Since his friends didn't drink, he ordered a beer by himself, and they gave him two small glasses. So, my friend said,

"We only need one glass!" and the manager said,

"If you eat alone, you'll feel lonely, so you have to clear your glasses ^^"

One sentence like that.

Since then, my friend and I have been going to that sundae place often.

If customer service isn't there to support you, you can't help but lose your desire to go to a place, no matter how delicious, beautiful, or whatever else it may be.

I think these five points are the wind that is blowing in the food service industry. Of course, it's something that has always been around, but the fact that people in the food service industry are creating channels and managing brands is a sign that they are aware of the need for marketing in order to create touchpoints with customers.

The days of talking about only taste are gone, and now there are many things to take care of. It's a bit sad that the dedication that should be poured into taste is being poured into other areas, but it's difficult to market in a world where information is overflowing and users' SNSs are becoming personal libraries, where you have to fill them up.